Loyalty to Apple driving iPhone market share gains vs. Android - survey
To explain how Apple is gaining on Android, the Yankee Group used an analogy comparing competing smartphone platforms to buckets of water. While the iPhone and Android "buckets" are collecting "water" — or new users — at about the same rate, ...
Apple's 'black hole' ecosystem will drive market share past Android, Yankee ...
Android's Leaky Bucket: Loyalty Gives Apple the Edge Over Time
Customer Loyalty Could Drive iPhone Market Share Gains for Years