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iPhone Leads Android in Smartphone Loyalty
Not a vast gulf between the two platforms — just a 13 percent difference, but significant when considered with a second metric CIRP analyzed — the rate at which iPhone users switched to Android, and vice versa. CIRP_2. During the period CIRP surveyed ...
iOS Still Beating Android in Brand Loyalty, New Study Says
iPhone poaches more Android owners than vice versa
iPhone Users are More Loyal than Android: Research